Calum holds a Bachelor's degree in Brand Leadership, with his research focus on social networking and other social collaboration tools as a means of Brand Building and Marketing.

He has over 10 years’ experience in Digital Marketing. He is also an experienced Brand Manager, who worked for a leading retail company in South Africa and a couple of Digital Agencies in London.

Calum joined Firstworld Ventures Ltd in 2019. He is the Head of Sales and Digital Marketing Officer spearheading the company sales and performance.